The Baby boomers
After doing a bit of hardcore research on e-search, checking out databases and statistics on consumer trends, I found these interesting figures.
"In the Uk the 50+ consumer market is 20million and growing strong, they hold 80% of the nations wealth" as quoted in an article ‘Booming business, trendwatching.com’. (Source:BBC)
"In the next few years 50% of the EU’s population will be 65+ and the over 55 population is predicted to soar by 17% by 2020." (Source: MIT Agelab)