Friday 30 September 2011

Tapping into a lucrative market

The Baby boomers

After doing a bit of hardcore research on e-search, checking out databases and statistics on consumer trends, I found these interesting figures.

"In the Uk the 50+ consumer market is 20million and growing strong, they hold 80% of the nations wealth" as quoted in an article ‘Booming business, trendwatching.com’. (Source:BBC)

"In the next few years 50% of the EU’s population will be 65+ and the over 55 population is predicted to soar by 17% by 2020." (Source: MIT Agelab)

It had me thinking........is this the market I should be tapping into? After all, these are the ones with the money